Strategic Design in Action

Specialties
UX Strategy, Experience Design, Design Thinking, Creative Direction, Visual Design, Branding, Generative AI, Video Content Creation, Management and Leadership

Verticals
Generative AI, Fintech, Crypto, Gaming, Healthcare, Social Impact

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Blockstream
Director of UX (2017-2022)

Role: Built the design organization; redesigned consumer wallet experiences; enterprise platforms for digital-asset issuance & treasury; creator-marketplace on the Liquid network; branding & websites; design system; product video creative direction; and oversaw front-end/web development.
Impact: Improved adoption and product ratings (App Store rating from below 3.5 to 4.7+); unified brand & product; design work contributed to Blockstream’s $210M Series B at a $3.2B valuation.

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Role: Defined the brand and design system; iOS/web experiences 0→1.
Impact: Reached a Top-20 U.S. App Store ranking; supported traction culminating in a $12M Series A.

River
Founding Designer (2019-2021)

Role: Defined the brand and design system; iOS 0→1.
Impact: Adoption across LATAM communities; launched by JAN3 as a flagship financial-inclusion product.

AQUA
Founding Designer (2022-2023)

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SAP
Lead UX Designer (2016)

Role: Led UX discovery and product design for SAP Digital Boardroom with the United Nations (UNIDO) on a poverty-reduction initiative; admin & analytics dashboards; product video creative direction.
Impact: Work showcased in SAP keynotes and global events.

AI Project

Cosma helps creative teams train consistent AI characters and assets with unmatched ease and consistency.