Strategic Design in Action
Specialties
UX Strategy, Experience Design, Creative Direction, Visual Design, Branding, Cinematic Direction, GTM, Leadership
Verticals
Gaming, Fintech, Crypto, Social Impact
Blockstream
Director of UX (2017-2022)
Role: Built the design organization; redesigned consumer wallet experiences; enterprise platforms for digital-asset issuance & treasury; creator-marketplace on the Liquid network; branding & websites; design system; product video creative direction; and oversaw front-end/web development.
Impact: Improved adoption and product ratings (App Store rating from below 3.5 to 4.7+); unified brand & product; design work contributed to Blockstream’s $210M Series B at a $3.2B valuation.
River
Founding Designer (2019-2021)
Role: Defined the brand and design system; iOS/web experiences 0→1.
Impact: Reached a Top-20 U.S. App Store ranking; supported traction culminating in a $12M Series A.
AQUA
Founding Designer (2022-2023)
Role: Defined the brand and design system; iOS 0→1.
Impact: Adoption across LATAM communities; launched by JAN3 as a flagship financial-inclusion product.
SAP
Lead UX Designer (2016)
Role: Led UX discovery and product design for SAP Digital Boardroom with the United Nations (UNIDO) on a poverty-reduction initiative; admin & analytics dashboards; product video creative direction.
Impact: Work showcased in SAP keynotes and global events.
Current Company
Cosma turns IP assets into compounding content drops.
Cosma is an IP-loyal creation platform for game, anime, and narrative IP teams. It keeps characters, world rules, style, and prior outputs in one IP Library, then uses Templates and Agent Skills to generate IP-consistent videos, interactive moments, and campaign drops.
Today, Cosma starts with automated short videos and content drops. Over time, it becomes the system where every IP can become its own living universe.